BRANDING + PACKAGING
More than precious metals and gemstones, Galdier fine
jewelry endures and evolves alongside its wearer, like a
defining moment. Galdier tasked us with bringing their
brand a voice that would stand out from the competition.
The anti-statement statement, Galdier fine jewelry represents beauty that remains relevant through a lifetime and beyond of style twists and turns. With that insight, we knew we needed to give Galdier a bold presence, albeit in a timeless way. To do that, we created a brand voice that didn’t shy away from life and love.
Here’s how: Most of the competition was using pinks and golds. Because we wanted to create a brand rich in edge, we chose a statement-making bold red for our primary brand color, representing love and romance. To house jewelry of a higher caliber, we created packaging that reflects how women feel wearing Galdier. That level of luxe called for specialty print techniques: embossed brand shapes and a gilded gold foil logo.
Print, Digital Design