Muse + Metta
BRANDING + PACKAGING
Muse + Metta kombucha is brewed with inspired recipes, conscious craft and thoughtfully selected fruits, flowers and herbs. They asked us to create a brand that would represent a culture of health, art and possibility, marrying modern design with the ancient practice of fermentation.
Taking their brand name (Muse + Metta) as inspiration, we distinguished the brand in pairings. We brought this counterpart idea into the brand, creating a super clean and modern aesthetic, something completely different for the kombucha space at the time.
Here’s how: We created a two-tone bottle effect and color system. For each flavor, we selected a complementary color combination that conveyed the taste profile. Colorful yet clean, the packaging suite encouraged audiences to explore all of the Muse + Metta flavors.
Print, Digital Design