BRANDING + PACKAGING
Danish brand Simple Goods treats cleaning with kindness, creating non-toxic cleaning products made with gentle, natural and plant-based ingredients, powered with probiotics and scented with 100% natural, organic essential oils. To infuse their mission into their brand identity, they asked us to develop a sustainable packaging solution for their unique line.
We wanted to reduce the use of virgin plastic (made from oil and gas), reduce transportation emissions and encourage the recycling and reuse of Simple Goods bottles. Both the design and the packaging we came up with reflect that purpose-driven strategy.
Here’s how: We chose 100% reused plastic for Simple Goods PET bottles, lowering their carbon footprint by 70%. For toilet cleaner bottles, we selected 100% bio plastic, a renewable resource made from CO2 neutral organic biomass sources such as sugarcane, straw or cellulose. And we created a signature refill system so Simple Goods bottles could be used again and again. We wove the mission into the design as well, using a circle form to represent the positive energy of recycling and reuse.
Print, Digital Design