BRANDING + PACKAGING + WEBSITE
Troop crafts full flavor canned cocktails with honest ingredients. We worked with Nimble SF to bring a brand for a new class of drinkers to life through an unforgettable visual identity.
Creating a new
Going big on attitude was Troop’s strategy from the start. To complement bold brand messaging, we set out to create a presence that felt unexpectedly playful while letting the type do the talking.
We created a dynamic type treatment to serve as the main graphic device, stretching it across sizes and surfaces of the suite, adding a sense of depth. Paired with vintage-inspired badges that bring a whimsical pop to packaging, the treatment carries an unexpected fun quality throughout the suite for the ultimate first impression.
Life is too short to settle.
Print, Digital Design